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Crisis Management In The Media

CRiSIS Planning And Media COMMUNICATION EXPERTS

The Drill’s crisis management consultants make news headlines: Part of our crisis planning ethos is to try to help businesses shape the developing narrative via judicious media and stakeholder engagement, to take crisis-hit companies from unsafe ground to safer terrain.

Also, when crises break, media journalists/producers often ask Drill experts - all crisis management specialists - to offer insights and observations to boost understanding of the crisis communication issues at play. Our experts have vital international and hands-on crisis management consultancy expertise, which is transferred into our crisis management planning tools and crisis software.

Drawing on years of frontline crisis management consultancy, Drill staff enact crisis fixes and crisis solutions to help businesses overcome their PR and operational problems. Your crisis response plans can be improved just by reading some of the articles below, featuring our proprietary approaches and methodologies for crisis management puzzles. The articles do not constitute specific advice or counsel, but we believe their principles to be, without guarantee, thought-provoking! So when you’re ready for better crisis management planning or preparation, call us.

We hope you enjoy the read.

Crisis communications needs effective and holistic trans-media monitoring (Part 2)

Effective monitoring in a crisis needs to include more than tactical updates from emergency providers; it needs to include holistic monitoring of all media channels relevant to any unfolding crises. Research - and this article - shows that relying on Google Alerts is not a sound decision. In fact, social media crisis management should be a key part of any crisis simulation exercises your business engages in.

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Gerard McCusker
Crisis communications needs effective and holistic trans-media monitoring, says Australian crisis expert.

Many of us still use the free monitoring tool Google Alerts; but did you know it only records a fraction of the online narrative available? And we can’t run crisis management campaigns by only using fractions! In this article, we insist that a trans-media notification ‘app’ that delivers real-time, intel-replete data is essential. Whether you’re running a social media crisis exercise, crisis training online or running a crisis response template, you need good crisis communications data - here’s why…

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Gerard McCusker
The Death of Shame Begets Reputation Management

Can shame play a productive role in helping organisations recover from crisis management scenarios? Is the power of shame fully leveraged in your crisis management drills and exercises? Drill principal Gerry McCusker suggests that when celebrities, churches, civic leaders or corporates become consumed with self-interest, they lose the ability to see how their decisions can seriously impact third parties. Without ‘healthy shame’ your crisis management training efforts may be rather incomplete. Read on…

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What's next after Crisis Simulation Exercises ?

Crisis training courses are valued by the learnings that accrue from them. Our Drill social media simulator offers crisis training courses that end with a ‘key learnings’ report. I.e. - a document which synthesises our observation of how the company coped with the crisis, and what they could do better.

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Gerard McCusker
How to handle crisis management challenges better

Modern crises don’t happen on tabletops surrounded by felt pens and flip-paper boards; but they do happen online. If your crisis simulation exercises aren’t being run in real time, with an interactive crisis simulation software, your approach to crises is likely way too old school. Here’s a brief note on why you should use the latest crisis management simulation software from The Drill.

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Gerard McCusker
Why you don't need your boss in a crisis

In our crisis simulation workshops, we often see delegates defer to the ‘leader’ or ‘boss’. Even in crisis rehearsal exercises many professionals will cede the ultimate decision to the hero figure in the room. In this piece, Drill Associate George Noon looks at why your boss may be a hindrance when a crisis hits - and George asks whether your crisis simulation training systems should deliberately excuse ‘bosses’ so that intra-team decision making isn’t compromised by career-pathing and internal politics!

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Gerard McCusker Comment
Crisis Management By ‘Wait and See’

Deliberation, hesitation and procrastination…what part do they play in your typical crisis management responses? When fear grips any unrehearsed organisation at the centre of a PR storm, a lot of time is wasted as people figure out how not to do the wrong thing. But when your customers, clients, the public and the media are clamouring for immediate answers, looking for crisis solutions while saying nothing is a recipe for disaster. That’s what crisis communications by ‘wait and see’ regularly delivers…

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Gerard McCusker
SEO v CEO in a crisis?

Where does SEO live in your crisis management eco-system? Do your crisis simulation exercises include analysing and integrating the role of SEO in a crisis? Too often, SEO only lives in the web marketing team and rarely gets a look-in for crisis communications planning. Sometimes SEO isn’t included in social media crisis management! Many companies rely on their CEO in a crisis. At The Drill, we suggest SEO is probably more important in today’s media environment!

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Gerard McCusker