The Drill™

News

Crisis Management In The Media

CRiSIS Planning And Media COMMUNICATION EXPERTS

The Drill’s crisis management consultants make news headlines: Part of our crisis planning ethos is to try to help businesses shape the developing narrative via judicious media and stakeholder engagement, to take crisis-hit companies from unsafe ground to safer terrain.

Also, when crises break, media journalists/producers often ask Drill experts - all crisis management specialists - to offer insights and observations to boost understanding of the crisis communication issues at play. Our experts have vital international and hands-on crisis management consultancy expertise, which is transferred into our crisis management planning tools and crisis software.

Drawing on years of frontline crisis management consultancy, Drill staff enact crisis fixes and crisis solutions to help businesses overcome their PR and operational problems. Your crisis response plans can be improved just by reading some of the articles below, featuring our proprietary approaches and methodologies for crisis management puzzles. The articles do not constitute specific advice or counsel, but we believe their principles to be, without guarantee, thought-provoking! So when you’re ready for better crisis management planning or preparation, call us.

We hope you enjoy the read.

Get Crisis Ready and Crisis Prepared

It's a fast-paced, agenda-driven and ever-shifting media landscape we all operate in. 

Recognising the interconnectivity of crisis media channels and reports is essential if you want to run crisis simulations that show people how to handle crisis communications challenges. 

For e.g. a radio station may publish links to an upcoming or recent expose report via Twitter or Facebook. Or, a TV channel will have an online news clip uploaded to its Instagram page. 

Media training can no longer be done in isolation - crisis management training must combine media skills training, with social media crisis training.

SO HOW DO YOU GET CRISIS READY?

Our crisis simulations show how social and search have become more credible delivery channels than old media. Doesn’t it make sense to discover how your business can undertake crisis planning and simulation exercises that really reflect the modern media system?

The Drill crisis simulator runs crisis workshops that allow you to interact and publish with real-time crisis injects - and that includes traditional media PLUS all key social media channels.

Our crisis simulation exercises show you how media training should now be embedded across the business using a trans-media crisis simulation environment; it better reflects the new challenges of responding to, influencing and managing the crisis narrative.

LEARN AND REMEMBER BY INTERACTIVE REHEARSALS

Plus, as people remember around 90% of what they experience and do, our crisis simulation software deploys immersive learning to deliver greater benefits to your business. 

If you’re not running your annual crisis workshop with an interactive crisis simulator, you’re just not ready to handle a modern PR disaster.

Gerard McCusker