THE CEO’S COMPACT CRISIS PLAN
FOUR STEPS FOR CRISIS MANAGEMENT PLANNING
Insider Crisis Tips:
- Gerry McCusker - a crisis management expert and author of ‘Public Relations Disasters’ - has designed this 20-page crisis communications plan, to help corporate leaders handle crises better.
- Drawing on frontline crisis management practice, The Drill's templated crisis plan exposes the flaws in AND fixes for best-in-class crisis management.
- Whether you head a government agency, medium/large company or global brand empire crises - including cyber crisis, brand crisis, operational risks and reputation crises - can strike at any time. You’ll find our proprietary ‘4M’ crisis management methods applicable for issues mitigation and crisis prevention.
- When you need to get crisis management training or media management savvy, our online simulator optimises your chances to become a crisis management expert, for a very affordable investment.
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The Author: Gerry McCusker M.Sc PR, Dip Comm
Our principal consultant and crisis consultancy specialist, Gerry is the author of the business book and accompanying blog ‘Public Relations Disasters’ (Kogan Page), and the developer/owner of online crisis training and crisis management planning platform, The Drill. Delivering crisis consulting to interests across Agri, Construction, Education, Finance, Infrastructure plus Oil & Gas, Gerry has a Masters Degree in Public Relations from the University of Stirling and has taught at several Universities including Deakin and RMIT (Melbourne, Aus) GCU (Glasgow, UK) and the University of Sharjah (Sharjah, UAE). He is also a Certified Corporate Trainer, holding a current TAE40116 in Training and Assessment.
WHAT INDUSTRY PRACTITIONERS ARE SAYING
Stephen Cumming
H2H, B2B, Product Marketing Specialist AKS Industries
"Gerry is an outstanding thinker who tells it like it is, but always in search of enhancing your organisations skills and resilience. A great guy to work with... highly recommended."
Christine Elmer
Corporate Affairs, Reputation and Brand, Cabrini
"Drill founder Gerry McCusker is knowledgable, engaging and insightful as a consultant and trainer."
Moustafa Shalash,
Senior Manager - Executive Education, AUS Sharjah
"We had the great pleasure to work with Gerry and his elite team at the American University of Sharjah. His work simply offers a fresh and critical look at the crisis communication landscape."
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Learn how to approach, plan and structure crisis management like an expert.