crisis CONSULTANCY SERVICES AND TOOLS

Effective crisis management planning needs good preparation PLUS heaps of imagination. Any company's business continuity, communications and risk management execs must have, share and know the same plan. We provide crisis documents, plans, strategies and in-person support

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crisis simulations

Today's crisis environment has changed completely. Almost every 'incident' has a reputation dynamic thanks to citizen/media connectedness. And because modern crises often play out online - in social and online new channels - that's where we conduct our crisis training courses. Our management drills and exercises help test, refine and sharpen your crisis response skills.

strategy development

Perhaps the biggest mistake crisis novices make, is to fail to have a desired outcome in mind when crisis hits their organisation. The Drill technology helps you question, assess and document where you are and where you need to be in any given crisis scenario; that's sound strategic crisis practice. Talk to us for more information about developing your crisis strategy.

instant crisis support

When crisis descends on your organisation, you want to activate a team of experienced crisis advisers who can hit the deck running and support your crisis management team when media, stakeholder and regulatory pressures call for added troops. Get instant crisis support from The Drill, or ask about our FREE crisis planning and communications audit for your brand today.

Crisis Training Online

Once logged in, you and your team will enter our passworded, crisis planning and simulation environment where you learn via replicated immersion. As a senior Comms manager for a global chemical company remarked recently; "It's the closest thing to a real crisis you can get". And that's the aim of our social media crisis training - to let you fight a crisis, without losing your job or status.

Crisis MANAGEMENT PLANS

Too many crisis evaluations show companies' response plans lacked firm direction and, instead, were confused and diffused. Drawing on our advisers' real-life experience - and referencing our best-in-class 4M Crisis Management Model - we have schematics and schedules to help businesses and brands build EFFECTIVE crisis response strategies which respond to the needs of all stakeholder groups affected. Find out more.

EXPERT Crisis ConsultanTS 

With our front-line experience, you can rely on our team to bolster your incident, media or reputation room capabilities. More than just another pair of hands, Drill crisis management consultants offer a fresh set of eyes and often a new way of thinking about the crisis predicament or challenges. Recent credentials cover supporting building defect, combustible cladding, financial affairs and predatory corporate takeover campaigns.

Crisis media training

Drill founder and adviser Gerry McCusker is on record stating that 'Media Training Is Dead'. For he insists modern media performance has never been so critical! When your Execs or Comms Leaders need media training, The Drill ensures it's done holistically and cognisant of the wider crisis narrative context. More, our TV media associates have national and international TV credentials. Call us about Crisis Media Training or crisis refresher drills.

CRISIS tRAINING/mentoring

Most modern communications practitioners have a solid range of skills. But with the media landscape changing so quickly it's invaluable to help your key staff stay atop of world-class practices and processes. Several progressive organisations are now appointing 'crisis coaches' who regularly meet, brief and mentor practitioners on cutting-edge skills and techniques. We can help teach and mentor your best people through a crisis.

cRISIS Content creation

Seven years ago, we stopped advising clients to only use written holding statements as a crisis comms default: Instead, we started helping them produce their own video and news content. From animated graphics to moving slideshows and technical explainer videos, we've seen better understanding of clients' positions from AV content rather than text-driven updates. Talk to us to find out more how we can help you with crisis content creation.

Crisis SIMULATION Exercises

Yes, there will be lights, camera, difficult questions and action but there will also be parallel social media publishing workshops. This helps ensure your media messages secure notice and traction rather than being cut and pasted at the mercy of all manner of hostile stakeholders. Holistic media training and crisis exercises helps your brand best influence the crisis narrative.

ISSUE Management COUNSEL

With proven expertise in strategic, crisis and creative comms, Drill personnel are used to engaging with issues to prevent them morphing into crises. Having provided crisis counsel to CEOs and Managing Directors in Australia, Europe, the UK and in the USA, our crisis planning insights command attention from the boardroom to the staffroom. Let us help avert any future crisis.

CrAFTED CRISIS COMMS

Our writers, editors and producers help craft audio and video assets for crisis situations. We handle all stages of content production from goals to creative concepts, draft script, soundtrack sourcing, final editing then rendering and uploading to the optimal channels for stakeholder access. Can you produce a crisis infomercial within two working days? We can… Ask to see our videos or for client testimonials now.