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Crisis Management In The Media

CRiSIS Planning And Media COMMUNICATION EXPERTS

The Drill’s crisis management consultants make news headlines: Part of our crisis planning ethos is to try to help businesses shape the developing narrative via judicious media and stakeholder engagement, to take crisis-hit companies from unsafe ground to safer terrain.

Also, when crises break, media journalists/producers often ask Drill experts - all crisis management specialists - to offer insights and observations to boost understanding of the crisis communication issues at play. Our experts have vital international and hands-on crisis management consultancy expertise, which is transferred into our crisis management planning tools and crisis software.

Drawing on years of frontline crisis management consultancy, Drill staff enact crisis fixes and crisis solutions to help businesses overcome their PR and operational problems. Your crisis response plans can be improved just by reading some of the articles below, featuring our proprietary approaches and methodologies for crisis management puzzles. The articles do not constitute specific advice or counsel, but we believe their principles to be, without guarantee, thought-provoking! So when you’re ready for better crisis management planning or preparation, call us.

We hope you enjoy the read.

How to handle crisis management challenges better

Crisis communication consultancy principal, Gerry McCusker, is the man behind The Drill, which offers clients the worst day of their professional life by immersing clients into a wholly realistic PR disaster.

The Drill SaaS training platform, now formally out of beta-testing, dramatises the way organisations prepare for crises in a manner that delivers crisis management techniques and essential crisis communications learnings. It does so via realistic and interactive publishing. In short, your crisis simulation exercise is a realistic as the real thing would be!

The latest crisis management training system replicates a myriad of multi-channel pressures – from email and media phone calls to online news, radio and even TV reports – plus influential social media channels that often ambush companies looking to avert or manage crises. But it’s all about crisis decision-making.

McCusker said this crisis management simulator would be attractive to issues-rich and “tough to love” organisations i.e., the ones who are going to have problems regularly. This is not just a social media simulator but a trans-media crisis simulator.

Gerard McCusker