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Crisis Management In The Media

CRiSIS Planning And Media COMMUNICATION EXPERTS

The Drill’s crisis management consultants make news headlines: Part of our crisis planning ethos is to try to help businesses shape the developing narrative via judicious media and stakeholder engagement, to take crisis-hit companies out of peril and threat harms way.

Also, when crises break, media journalists/producers often ask Drill experts - all crisis management specialists - to offer insights and observations to boost understanding of the crisis communication issues at play. Our experts have vital international and hands-on crisis management consultancy expertise, which is transferred into our crisis management planning tools and crisis software.

Drawing on years of frontline crisis management consultancy, Drill staff enact crisis fixes and crisis solutions to help businesses overcome their PR and operational problems. Your crisis response plans can be improved just by reading some of the articles below, featuring our proprietary approaches and methodologies for crisis management puzzles. The articles do not constitute specific advice or counsel, but we believe their principles to be, without guarantee, thought-provoking! So when you’re ready for better crisis management planning or preparation, call us.

We hope you enjoy the read.

What's Better Than A Crisis Plan? A Fully Tested Crisis Plan

In today's unpredictable world, businesses must be prepared for anything—from natural disasters to cyberattacks and brand-damaging social media storms. But preparation doesn't just mean having a plan on paper. It means testing your team under pressure, in a realistic environment, with channels and challenges that animate and replicate the chaos of a real crisis. That’s where our crisis simulation software comes in—and why it’s fast becoming an essential part of modern risk and emergency management.

The Future of Crisis Preparedness Starts with Simulation

Cutting-edge crisis preparation now relies on purpose-built software designed specifically for incident communication and risk mitigation. With our crisis training platform, your organisation can rehearse crisis response strategies in a safe, secure, and fully immersive environment—before the real world demands it.

Our simulations blend realistic crisis scenarios with the ability to respond as you would in real life; ensuring your team not only learns how to respond, but PRACTICES how to respond effectively.

Learn From the Experts Who Lead on the Frontline

Unlike generic training platforms, our crisis simulator was designed by frontline crisis management experts. Every scenario, workflow, and methodology is grounded in real-world practice, and continually updated to reflect the latest trends in crisis response.

The Drill also incorporates a powerful Crisis Diagnostic tool to benchmark your organisation’s crisis readiness against skills standards set by the Australian Skills Quality Authority (ASQA). This evaluation provides insight into your team’s business continuity and risk management capabilities—so you can track progress, pinpoint gaps, and improve with confidence.

Proven Results Across Industries

A myriad of professionals—from sectors as varied as agriculture, education, finance and tech—have honed their crisis skills with our platform. Whether the scenario involves a cyber hack or a premise attack, every simulation is tailored, non-gamified, and fully realistic, replicating the stress and complexity of real crises.

And because our software is discipline-agnostic, we provide value to teams across all sectors and job roles, empowering them to build robust, adaptable, and confident team response strategies.

Real Data. Real Crises. Real Readiness.

Our mission remains bold but simple: to build the world’s most advanced, AI-powered crisis simulator. To achieve this, we harness real-world data on how crises begin, escalate, and resolve—so your teams face the kind of high-pressure, high-stakes decision-making that defines effective crisis management and mitigation.

By training with our software, your people aren't just going through the motions. They're being tested against the real demands of modern crises, building the capabilities they’ll need when it matters most.

More Than Just Training Software

While our SaaS platform is a state-of-the-art crisis training system, it’s also so much more. It integrates the lived experience and expert knowledge of those who have done the drill many times before. If you are ready to future-proof your crisis management strategy, contact us to start prepping for what’s next—together !

Gerard McCuskerThe Drill Crisis Simulator